THE PREDICTORS OF COOPERATIVE DIGITALIZATION ADOPTION AND THEIR RELATIONSHIPS WITH COOPERATIVE PERFORMANCE

Publication Date : 31/10/2022


Author(s) :

Tat-Huei Cham, Low Mei Peng, Yusman Yacob, Azmaliza Ariffin, Boon-Liat Cheng.


Volume :
Volume 18
,
(2022)



Abstract :

In the current competitive business landscape, digitalization has been acknowledged as one of the significant competitive edges for businesses to ensure survival and remain relevant to the needs and requirements of the market. It has been consistently reported that digitalization could help businesses in crafting their strategies and planning their operational activities. Although there is burgeoning research on the importance of digitalization, there is still limited knowledge about its impact on cooperatives. By adopting the theory acceptance model (TAM) and innovation diffusion theory (IDT), this study contributes to the field by investigating the antecedent influence of external and internal factors towards digitalization adoption among cooperatives as well as the latter’s possible impact on the performance of cooperatives. Data were collected from 256 cooperatives and the research model was analysed using both SPSS and SmartPLS software. The findings confirmed that factors such as competitive pressure, government support, top management support, and organization innovativeness positively influence digitalization adoption intention among cooperatives, which in turn, influences their performance. Furthermore, discussion and implications are provided to assist the cooperatives to develop successful digitalization adoption and to ensure sustainability in the industry. Keywords: Competitive pressure, cooperative, digitalization, government support, organization innovativeness, top management support


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