ENTREPRENEURIAL ORIENTATION AND CO-OPERATIVE PRINCIPLES ON CO-OPERATIVE PERFORMANCE IN MALAYSIA: A CONCEPTUAL FRAMEWORK
Publication Date : 31/10/2020
In the contemporary, entrepreneurial orientation (EO) and co-operative sector have become essential topics among business academics and practitioners. The aim of this study is to investigate the effect of entrepreneurial orientation (EO) and the practice of co-operative principles (CP) on co-operative performance. In this study, the components of EO are innovativeness, proactiveness and risk-taking. Despite the importance of EO, researches that link these concepts to co-operatives performance are very limited. In this view, through extensive literature view, this study has found a positive relationship that exists between EO and co-operatives performance and developed a conceptual model for empirical validations. This study serves not only to clarify the effect between EO and co-operatives performance; it also explains the effects of CP on co-operative performance which most studies have neglected. As a unique organisation, co-operatives have an advantage over other businesses, especially by applying the CP in co-operative activities will have a greater impact on co-operative performance.
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